Facebook Ads For Real Estate In 2020: Why you need more than 1 Ad
For your real estate business, Facebook offers much more than the ability to run a single Facebook ad. One of the most important benefits of Facebook comes from:
1 – Building your own “Custom Audience”
2 – Using “Retargeting Ads” inside Facebook
You won’t realize these benefits when running a single ad.
OK…so what are these terms, how do they help, and how do you use them?
THE CUSTOM AUDIENCE
The “custom audience” is a targeted marketing group. It may come from your customer database, or visitors to your website…or…our favorite…they can come from “Video Views” on Facebook.
We like to use a video on Facebook to build a “Custom Audience”. The video is real estate related. People watching it? Locals in your area. So it hits on 2 key points. The prospects are local and they are taking the time to watch a real estate related video (This is your ideal prospect, right?).
After watching the video, each person is added to the “custom audience”. Then…we can utilize this group inside Facebook with “Retargeting Ads”.
RETARGETING ADS
“Retargeting ads”offer great benefits for your real estate business. These ads are only seen by your custom audience. So after watching your Facebook video on real estate, you can setup 1, 2, 3, or more ads to be seen by this group. It REALLY helps you “follow up” with local prospects.
Key benefits of retargeting ads include:
1 – Automated follow up and nurturing of propspects
2 – Brand building to a highly targeted audience
3 – Cost-effective & excellent lead quality
These ads allow you to consistently place your business in front of highly targeted prospects. This IS HUGE for your business
This diagram below can give you a clear picture of how it works with a real estate video ad, custom audience, and retargeting ads.
Retargeting Is CRITICAL
The Value Of Retargeting Ads Explained…
Many Realtors/Loan Officers will setup a single ad. If this ad does not deliver instant results, it is often used to determine your Facebook ad success.
Many use that single ad experience and conclude “Facebook ads don’t work for me”. Trust us…you do NOT want to be this person.
Think of this…
How often do YOU become a client/customer based on your first interaction with a business? Not often, right?
Study after study shows individuals need 5+ interactions with a business to take action.
This is why retargeting is so critical. It makes it easy (and affordable) for you, as a real estate professional, to place your business in front of prospects.
These ads are building your brand. Building credibility with the prospects.
Retargeting makes consistent follow up easy. Its all automated which saves time for you. Plus, it’s inexpensive!
Just think of the logic of it all. The studies tell you multiple interactions are needed. Retargeting does it all for you.
Not retargeting on Facebook? It’s one of the biggest marketing mistakes we see with all types of businesses. (Especially with Realtors & Loan Officers)
The solution is available for you.
The Live Example
Ready to see a live example of one of the best “Facebook Video Ads” of 2020?
Just go here: https://www.postaprop.com/Video-Ad-2020.html
*On this page you’ll see an excellent video ad example and a How-To-Video on using it for your real estate business.